ile Merry Mushrooms is arguably Sears' largest and most successful line of kitchen coordinates from the 1970s and 1980s, there are certainly many other designs. The familiar Frog Family line, AKA Neil the Frog, rivaled Merry Mushrooms in size, popularity, and longevity.
But what is a kitchen coordinate product line? The 1971 Wish Book puts it pretty succinctly, touting that "Kitchen Coordinates... [are] one pattern for stove top and table." While tableware, storage, and cookware sets existed, it was the kitchen coordinates that put the same design onto everything and more.
By the mid-1970s, kitchen coordinate lines included almost everything to outfit your swinging kitchen: cookware, clocks, spice racks, paper towel holders, tablecloths, message center, kitchen organization, and letter holder. The same item was often made with different designs, like the 5-in-1 cabinet, utensil holder, and whistling teakettle.
Last week, I took the information from the catalogs about the large embossed ceramic canister and the embossed ceramic cookie jar and tried to apply it to my collection. The outcome was iffy at best, but a lot was discovered in the process. You can read up on that adventure here. There are also helpful truths to keep in mind while looking at Merry Mushrooms.
Today, I found a cookie jar with the box listed on eBay.
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